PLMA does not preclude competitors in a category from joining the Association. We have many members who are either direct or indirect competitors. All of our events and workshops are designed to protect commercial confidence whilst delivering insights that are of value to each respective member business.
We often have companies who join the Association when they discover their competitors are involved, as membership helps delivers a significant competitive advantage.
We also have members who join given none of their competitors are members, giving them a level of exclusivity for their category. Retailers often seek advice on potential supplier partners to support their Private Label development, which often leads to engaging with our members given they know they have the capabilities to deliver to their needs.