Private Brand Masterclass
Following our highly successful Private Brand Masterclass last year, we are delighted to welcome Edgar Elzerman back to share further insights on how to build a world class Private Brand business. This event is a continuation of the series we have been running with Edgar, focused on addressing topics of the greatest interest to members.
Edgar is uniquely qualified to provide these insights, with a successful career as a retailer specialising in Private Brand development, combined with extensive experience as a consultant to retailers and suppliers globally. Edgar will share both the retailer and supplier perspectives when addressing these topics.
Topics that will be covered:
- Private Brand developments in Europe - what is new? How has consumer shopping behaviour changed and what impact is this having on retail channels?
- Distributors & Buying groups in Europe - what impact are they having on how retailers operate?
- How do you successfully present Private Brand offerings to retailers?
- How do you optimise portfolio management if you sell both Brands and Private Brands (Private Label)?
Meet Our Special Guest Presenter
Edgar Elzerman has over 20 years of international retail experience. After obtaining a Master’s degree in Business Economics, Edgar started his career at Royal Ahold in 1996.
Edgar has held positions in Operations, Category Management and International Sourcing and worked on Business Development projects across Europe, Asia and the US. In 2009 he took an expatriate role in the US as Vice President Own Brands, including areas like Sourcing, Quality Assurance, Merchandising, Marketing & Branding and Product Design.
In 2014 Edgar founded ECI (Elzerman Consulting International) and has worked since on Private Brand projects (both Strategic Planning as well as Ad Interim positions) across 4 continents.