The Mother Of All Opportunities - Katrina McCarter

10:00am Thursday, 19 May 2022
11:30am Thursday, 19 May 2022

Our special guest is an internationally renowned expert in Marketing to not miss this exclusive event!


Mums are the powerhouse of the Australian economy. They are responsible for 80% of consumer spending. How well do you know them? And more importantly, how well do they know you?

Drawing on latest research and expert analysis, highly respected industry expert and best-selling author, Katrina McCarter, will help you navigate through the pitfalls of selling your products to mothers. Katrina offers practical solutions for marketers to differentiate their message to successfully engage with Mums. You’ll gain an important commercial advantage in an increasingly competitive marketplace by developing a deeper understanding of what Australian Mums want.

Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. Katrina is a Marketing Strategist, Best-selling Author, Speaker and Business Advisor, who specialises in helping business owners sell more effectively to the world’s most powerful consumer, Mums.

A prolific researcher into mothers' behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in 2019 in New York. An award-winning businesswoman and mother of three, Katrina is a sought after award-winning international speaker and regular contributor to business media. In 2021 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption and she’s been named a finalist in B&Ts Women in Media awards for the past five consecutive years. 


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